Figuring Out Buyer Behavior No. 2

My first interviewee was a friend of mine named Dylan, who often visits his girlfriend at The Standard, and thus, frequently encounters the traffic light at the intersection of University Avenue and Southwest 13th Street. He judges street lights based off of their convenience, or basically how fast he can cross. If he often has to wait a long period of time, like he does at this specific light, then he believes there is room for improvement.
Next, I interviewed my friend Aaliyah, who enjoys running, and usually encounters this intersection on her journey. She looks for the same things as Dylan when deciding if a stoplight is up to her standards or not, and she has been frustrated that this traffic light is on her path. She has considered switching her route for running, but she currently uses this route that passes through the intersection.
Lastly, my friend Aaron, who works at the Piesanos in that area, always complains to me about this traffic light. However, it is on his way to work, so he must deal with it. He judges the convenience of the traffic light by how much earlier it requires him to leave his dorm than it should, and while he isn't a far drive away, he prepares to get there up to 15 minutes early, as the light is unpredictable. Thus, like my previous 2 interviewees, he is upset with the current solution.
My interviewees, if they want to maximize their enjoyment of life and ease moving around, have no alternatives than to maneuver through this intersection. Thus, they go through it, and afterwards are upset due to the unnecessary traffic or wait time it causes. This is why they want change.

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