Reading Reflection No. 2

For this assignment, I chose to read Innovation and Entrepreneurship by Peter Drucker.
1: The general theme of the book describes how entrepreneurship and innovation are really all about change, and it can involve exploiting an opportunity, or allocating resources in a more efficient way.
2: At the beginning of this class, we chose an opportunity that we wanted to exploit, and that is exactly what the book describes; using innovation to make a service or product more efficient.
3: Based off of the book that I read, an exercise I would create for this class would involve students answering these 4 important questions regarding the innovation. (1) What would it mean to us if we exploited it? (2) Where could it lead us? (3) What would we have to do to convert it into an opportunity? And (4) How do we go about it? These questions help a lot in determining what the goal or point of the innovation is.
4: Something that surprised me about the book is the importance he puts on failure. I knew it was important to fail in order to learn for the future, but he mentions that failure is a "symptom" of an innovative opportunity, which is a very interesting way to look at it.

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